Kate and Scott debrief the whole first season through the lens of doing something for the first time in your business — in this case, a podcast! Producing our first season of Less Than Likely together brought a lot of lessons, discomfort, new experiences, surprises, and above all, amazing conversations. We dive into what it feels like to commit to something new, with another person, and what we’re taking away from it all. This is a blast of an episode, and leaves us feeling super excited for what’s to come in Season 2 of Less Than Likely!

Our first Less than Likely Expert episode features Sybil Grieb, digital marketing expert, Founder of 100 Hats, and SVP of Brand Partnerships at Whalar. It was so fun hearing Sybil’s less than likely story of starting her own agency and then pivoting to where she is most excited to grow her expertise. We get into the nitty gritty of all things social media and influencer marketing: where to focus when you’re starting out, how to research your competitors, what to do when you’re ready for paid marketing, and how influencer marketing can be a strategy at any stage.

Natasha Case and Freya Estreller had just started dating when they founded Coolhaus, a truly delicious ice cream company that quickly became a favorite brand of this generation. They walk us through their many times over less-than-likely story and how they’ve navigated building their business, starting a family, creating another business - Future Gin, the first fully woman-owned, operated, and distilled gin in existence, and Coohaus’ acquisition by The Urgent Company. Grab a Coolhaus ice cream sandwich and /or Future Gin & tonic and enjoy this super fun episode!

Kerstin Martin, Squarespace Educator and Creator of the Calm Business Movement calls herself an accidental entrepreneur. Her experimental nature and commitment to anti-hustle has helped her to build a business she loves to run and grow, providing online courses and community for thousands of solo business owners and their own growing businesses. We have a great conversation about what a calm business looks like, and how we can all achieve it.

Susie Sarich, Founder and CEO of SusieCakes, created a whole new industry before there were any multi-unit from-scratch bakeries in the US. She shares the many challenges she went through to bring dozens of stores to California and Texas (and expanding) over the past 20 years, including the naysayers along the way who questioned the viability of her business model. This conversation is so rich and delicious, and a true celebration of connection — just like a Susie Cake.

Saving the planet was the furthest thing from Deanna Taylor-Heacock’s mind when she got the idea to open Good Bottle Refill Shop, the first refill shop in New Jersey. What started out as a way to save time and money as a mom became a zero waste mission and business model to meet it.

Erin Loos Cutraro is the Founder of She Should Run, a non-partisan nonprofit organization working to dramatically increase the number of women running for office, promoting leadership and encouraging women from all walks of life to run for public office. While women are elected at the same rate as men - when they run for office - they are less likely to see themselves in that role, which means they are seriously underrepresented. This conversation with Erin is eye-opening and inspiring, both from a civic duty perspective and from a business perspective, as she details the unique challenges and experiences the organization has faced over the last 11 years.